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Attracting the modern student: Branding in student recruitment

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A university's brand is defined by its culture and values. This brand experience is what draws students to a school and keeps them as loyal alumni after they graduate. But, the climate around student recruitment has changed as a larger and more diverse group of students look for the university that's right for them. Is your school delivering a strong, consistent message with its brand marketing?
What's inside:
  • 1
    How today's students differ from the past
  • 2
    Ways to evaluate your university's brand
  • 3
    Tips for delivering a consistent recruitment experience
  • 4
    How to keep different departments on-brand
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